media audiences 
The cultural impact of minecraft has been phenomenal, initial success was due to word of mouth such as early jungle book and most other games. continuing success due to audience sharing mods and game footage on social media, notably YouTube. different versions of minecraft have been made such as the fallout, skyrim, marvel and star wars.

Minecraft has been able to maintain its audience for more than a decade because of its flexible design of the game such as the user created platform allows people to create things such as mods which completely can change the game giving players to use vehicles and different types of objects or they can completely overhaul the graphics and the textures of the blocks and objects in the game making it either more realistic or more fantasy. Now because the games so flexible there is a limitless feeling to it where the player can do anything they want such as build whatever they want or be whoever they want. Its has also had major updates in the past year which help the game be relevant after 10 years as it draws in them old players who want to try out the new updates or even new people that have heard of or seen the new update and wanted to try it for themselves. YouTubers also help to keep the game alive as they play all the different types of minecraft making mini games and other challenges to do whilst on the game such as they could have a mod that gave them new crafting blocks that would allow them to make trains, the YouTuber would do  a series on that if his/hers audience wanted to see more which than advertises the game and the games flexibility within the game itself making the game look and feel very more open and willing for new changes with new prosumers.