Livingstone and Lunt

They studied the work of OFCOM and regulation, there is an underlying struggle in the UK regulation between the needs to further the interests of citizens ( by offering protection from harmful or offensive material ) and the need to further the interests of consumers ( by ensuring choice, value for money, and market competition ). The increasing power of global media conglomerates have but regulation to risk.

BBFC ( BRITISH BOARD OF FILM CLASSIFICATION ) in 1984, the video recordings act put BBFC in charge of classifying all videos for home use. This is a governed by law and mandates that the BBFC ensure that all films are classified for appropriate audiences and show nothing harmful to the vulnerable, in particular young children, it is against the law to sell films without age ratings.

There is an argument that 'red top newspapers' such as the sun exploit the idea of free speech, the sun has developed a famously opinionated, confrontational and brash style which they believe appeals to their target audiences.

In the BBC news article today the headline was ' Italy struggles to cope with coronavirus lock down' the BBC achieve to sensationalise the virus by saying ' lock down ' which then suggests to the audience that its a major risk and that we should all be worried and fear the worse. Also they say that ' Italy struggles to cope ' again making the situation seem a lot worse then it actually is, this will make the audiences go into panic and read more about it as now they are draw in by it as they are scared and in fear if they get the virus. headlines like this is what is making the population go into a panic about stocking up their shelves and buying stores out right just so they can be prepared for when the self-isolate. The coronavirus situation is not a big enough threat as the media makes it out to be, in retrospect the virus is mainly feared because of what the media is influencing the public about. Also the whole page is about the virus and if you have the app on your phone for the news they have now a separate category for the virus.

The idea of 'press freedom' reflects the political context role of newspapers in the development of an educated electorate in the historical period in which mass democracy developed. Its expression in the freedom of anyone to set up a newspaper reflects the economic context of free market capitalism. these two combine to restrict regulation to legal (e.g. the libel law) and self-regulatory approaches.

- because no one knew about the virus in china the public thought to believe that it was safe, and then the doctor that brought up the problem of the virus but then he just died.

- The communist ways that the Chinese act and believe is why the virus spread and because of they couldn't speak about it at all.

- they restricted the press talk by silencing peoples voice and 'exiling' them and telling the country that they were caught with 'treason'.

- stops improvements to anything as every debate or action about to take place is governed by one voice or one view.

Political debates about the role of disinformation on online news and the influence of dark advertising ( especially political advertising ) may lead to some attempts to regulate social media companies, who are already ( by 2018 ) responding to these criticisms in ways that bring them closer to traditional publishers rather than transparent online platforms. Facebook, for example, has recruited staff to filter content and has introduced a system for throwing light on dark political advertising. However, the lack of centralised regulation of social media companies means that different companies have different response.

Leveson inquiry, public inquiry into the ethnics, culture and practises of the British press following the News international phone hacking scandal. Many celebrities were targeted during the scandal

The self-regulation of the newspaper industry is illustrated by the competing regulatory bodies - IPSO.