expedition 

cinema - the distributor is paid by the cinema for a copy of the film
home - the distributor is paid by the company who is selling the film for a copy
home exhibition is becoming an increasing valuable and varied source for distributors to increase their profits.

1940

1939

1910

1970

advertising 

1920

1950

1883

1960

Advertising is a marketing communication that employs an openly sponsored, non-personal message to promote or sell a product, service or idea.Sponsors of advertising are typically businesses wishing to promote their products or services. adverts are typically seen on televisions and social media, they are purposely there so that the person who put their add on the screen or page gets money from the producer of the product, advertising usually creates a catching slogan or a knowable mascots so everyone can remember what their product is and who they are. so for example Kellogg has a many different types of animals for different types of cereal they sell so each of the animals can be associated  with that cereal so then the customers or viewers now whats about to happen and what they are selling , so the sell point gets stuck in your head. 
                     

semiotics
key terms for this theory are
- sign - signified- signifier- icon - symbol- denotation - connotation - myth - ideology

semiotics is a theory known for calling attention to the formal structures of signification, of meaning-making, in culture. in so far as it can be used to reveal the arbitrary or constructed nature of the meanings we use in our everyday lives, semiotics is also a form of social criticism.

traditionally, a myth has been defined as a story or idea that explains the culture or customs of a people. often myths describe heroes or explain why a people revere the sun, or why elders should be respected. myths are the motivating stories or ideas behind common cultural practices.

understanding of myths leaves to common misperception that myths are simply false or superstitious ideas, when actually there purpose is to motivate daily life. according to bathes, the special trick is to present an ethos ideology or set of values as if it were natural.

the myth of britishness
 The myth of britishness is an ideology of the British culture as certain objects and events are closely linked to British culture such as tea and biscuits. the media promotes these ideologies and to keep people interested and engaged  into the topic they are viewing. these ideologies have been around for a while as they are usually used in the media side of things as they can be used to pull in new audiences and entertain the audience viewing the page.

Big issue windrush ideologies
The big issue focuses on the best parts of the windrush and shows that throughout the cover and through the colours that are used. the main focus of the big issue doing a magazine on the windrush is to bring an acceptance and an understanding to the situation that had happened for over 20 years in Britain.

The audience would expect the big issue to write about the best parts of the windrush as they brought so much to Britain, the audience can see this from the front cover of the magazine as the contrast between the surrounding and the vibrant colours of the people show that they are the ones who brought life and difference to Britain. On the front cover of the big issue the mast head is covered at the bottom by the people making it seem that the windrush is more important the the companies logo and also can show that the big issue feels strongly about the windrush. The title of the magazine "windrush day" is presented in an worn out old illustrated text which can further be show as how old the problem is and how worn out people are about it. this can also be seen in the peoples faces on the main cover as they have happy and exited expressions whilst on the boat and as they get off the boat they start to realise how cold and the negative people welcoming them are.

The windrush big issue front cover shows the migration of Caribbean citizens to the UK between 1949 and 1971. the main focus of the front cover is the departure of the migrants. also the front cover of the big issue is using an old cartoon style which can indicate how old the windrush actually is now and pressing the issue of it more by using the title of "Windrush day" as in a day to remember what happen in that time period and realise whats actually happening to wind rush migrants today and how difficult it is for them to get anywhere or do anything to save the British making hundreds of copies of legal documents such as citizenship, how ever this was bad as now they don't have anything to get a job or passport with. so this image on the front cover is a pressing matter as that day is to remember what what happens and still happening. the colours of the clothing could indicate the vibrancy of exotic materials, foods and clothing into Britain and how the Caribbeans brought that. also the dull colours used for other objects that are not the Caribbean people are dull and over used based colours so the contrast of the people to Britain shows that they brought with them the vibrant light.

They have successfully combined ideologies and media terms as they express their view points using their own ideologies and then to express how other people feel and how they also feel about it they have used a media technique within the illustrations as they do express an emotion through out the picture.   

windrush, The big issue

The windrush big issue front cover shows the migration of Caribbean citizens to the UK between 1949 and 1971. the main focus of the front cover is the departure of the migrants. also the front cover of the big issue is using an old cartoon style which can indicate how old the windrush actually is now and pressing the issue of it more by using the title of "Windrush day" as in a day to remember what happen in that time period and realise whats actually happening to wind rush migrants today and how difficult it is for them to get anywhere or do anything to save the British making hundreds of copies of legal documents such as citizenship, how ever this was bad as now they don't have anything to get a job or passport with. so this image on the front cover is a pressing matter as that day is to remember what what happens and still happening. the colours of the clothing could indicate the vibrancy of exotic materials, foods and clothing into Britain and how the Caribbeans brought that. also the dull colours used for other objects that are not the Caribbean people are dull and over used based colours so the contrast of the people to Britain shows that they brought with them the vibrant light.

Todorov narrative theory 

Todorov's narrative theory includes five stages to the theory which are  equilibrium,disruption,recognition,repair and then new equilibrium. you can use these or see them in magazines and posters such as the one shown, the first indication of his theory is the main title " want a poverty fighting machine?" the disruption is that of the poverty and the consequences of the poverty which is acknowledge in a modern society. The arrow at the bottom of the page would be the response which in the case would be the repair stage as it says that "its in your hands" indicating to the readers that they have to make that change in order to repair whats going on in this modern society such as the homeless,the starving and the unemployed. However this could mean the if you ever wanted a poverty fighting machine the  book is what you need as it says "its in your hands". also at the top right hand corner of the page it has some celebrities that are "in" on helping poverty this could be seen as the recognition stage as people are actually seeing whats going on and making a stand for what they think is right and are trying to help the people in poverty as much as they can.

marketing

teaser trailers - short, and little info but good cinematic
theatrical trailer - done by specialist production houses
official website - builds a release date gets closes and is only the start of the campaign
press junket - press releases, merchandising , media interviews
a few weeks before release - public blitz
production tie-ins and corporate partnerships (happy meal)
publicity stunt