advertising 

colour psychology - certain types on colours associate with a certain brands, for example coke and the colour red. 

composition - pulling a viewers eye to a certain place in the advert or poster.

rules of thirds - it is a design tool used to make something appealing to the audience  and use its space effectively

focal point - making a clear view fir an audience to look in using the correct choice in colours and typography.

visual path - Like the focal point, a visual path is a technique that takes the viewer’s gaze to a specific element. In this case, it takes the viewer on a journey through the content.  

typographic composition - he balance between the visuals and the type is very important. Typography, most commonly known as fonts, has a double purpose – to portray the message in words while also having a visual appeal.

repetition -  The technique of repetition is an advertising technique that has to do with marketing strategy. Repetition applies to a few different aspects of visual advertising. Air a TV commercial many times a day on a variety of channels.Send the same ad to be printed on a number of magazines in your niche.Put the same ad on various billboards around the city, country or internationally.Create digital ads and submit them to Google ads or media outlets like Media vine. Create and distribute a large quantity of merchandising with your brand assets printed.Make different versions of the same ad with different characters, body positions, etc.Increase the number of times you allow the same Facebook ad to appear.

body language - Body language is a nonverbal language that a person transmits by how they stand, sit, smile and move. Whether the person in the graphic is a model, an actor, a famous professional, a regular person or even an animated character – the way they move or stand is important

direct gaze - Continuing from body language, another advertising technique we see a lot has to do with the eyes. Direct gaze is when someone looks you straight in the eye without looking away. 

This technique is borrowed from hypnosis practices. Its official name is “gaze induction technique,” and it’s meant to make people feel things just by being looked at intensely. It’s a highly effective advertising technique!

association -  Some advertising techniques rely mostly on psychology. Such is the case with the association technique, also called “association marketing.” The premise is that the visuals in the graphic will create associations for the viewer. These associations can be feelings, ideas, places, or nostalgia. For association marketing to be successful, a good bit of research must be done beforehand so that there is a deep knowledge of who the consumer is before deciding on what the association will be. 

symbolism - A technique similar to association deals with symbolism. Visual marketing techniques that use symbolism in their message call on the use of metaphors and similes. These are literary tools used to make comparisons and allusions. 

vectors - Vector graphics is the creation of digital images through a sequence of commands or mathematical statements that place lines and shapes in a given two-dimensional or three-dimensional space. In physics, a vector is a representation of both a quantity and a direction at the same time.