Tuesday, 22 October 2019

genre and advertisement 

Image result for old spice advertthe old spice advertisement uses product images and also use of comedy within the actually advert, he is also muscular the same as the other fragrance  products. the advert also hints escapism. it mocks the genre of the fragrance line as it is almost completely different as it very comedic and hints the way of escape, they also use black actors where as other fragrance lines use the repetition of white men. Also in the advert its not aimed at looking visually pleasing and more about remembering the adverts. Old spice is owned by the large corporation proctor and gamble, often known as P&G. The company has a a massive portfolio of leadership brands. These brands include Ambi-Pur, Ariel, Bounty, Charmin, Crest, Duracell, Fairy, Febreze, Gillette, Head & Shoulders, Olay and Pantene. 1960s Old Spice, the logo of the clipper ship with connotations of american colonial trade with Africa and the far east emphasised its ' classic ' and ' traditional ' image. We might speculate what a ' masculine aroma ' really is. clearly it was meant for each man/woman to apply a shared sense of the conventional ' masculine ' man whilst stressing it to be ' clean , crisp '. 

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