lucozade 

Technical conventions - this refers to the actual technical construction of the advert, for example colour palette.

techniques to persuade - This refers to content, or message created by the combination of technical elements, that persuades the audience to buy the product.

there is a clear representation of the rule of thirds as the bottles slogan and Gareth Bale are all the main focus with the text for the important contextual information. The slogan is in yellow to make it stand out so its catchy for the audience. The product image is the main focus. The font is very formal, its also larger for more important text. The yellow slogan and title makes the audience focus on the product image in the bottom right as it is the same colour as the slogan so it would draw their eyes into the bottom right hand corner to view the product image. Celebrity endorsement with Gareth Bale. Also the white box around the advert focuses the audiences eyes in tot he information and the celebrity. The colour palette consists of mainly three colours and certain colours are used for certain things so as the yellow indicates important things and information the advertisers want the audiences to see. The prop in this advert would be the product of the lucozade in the bottom right hand corner. False information of the "better then water" slogan.

YouTube infulencer 

KSI (Olajide William Olatunji ) is a YouTube entertainer who has been on YouTube since 2012 he is now a rapper and professional boxer, his net worth is currently at 5 million and he earns 4.5 million a year. he also has brand deals with the brand KWD ( kings will dream ) he models and promotes the brand in his YouTube videos  by wearing the clothing in his the videos. Olatunji's main YouTube channel has accumulated over four billion video views and twenty million subscribers; he is also the 99th most subscribed user on YouTube. Olatunji has also become well known for his music; he released his debut extended play, can you keep up , in 2016, reaching number one on the UK R&B albums chart as well as charting in several other countries. After releasing three more extended plays and singles, Olatunji released a collaborative album with Randolph, new age in 2019.he purse for the fight is split 50/50. Although official details for it haven't been revealed, there have been estimates of their potential earnings. According to one estimate, the total revenue is believed to be £150 million, including lucrative sponsorship deals that the pair signed, with KSI and Logan Paul each receiving up to £75 million.Another estimate gives the potential earnings of KSI and Logan Paul at £30 million to £40 million each, from ticket sales, online views, sponsorship deals, and merchandise sales. big don