evolving media 
production: making the movie. creation of the the media product, before this stage finance must be sorted. development - pre production - production - post production. private investors in the UK. Hollywood gets their money from conglomerates.

jungle book 1967 production
the casting of the movie was shaped around the animated characters within the movie. they also had many animators in the animating stage just animating one of the characters. some of the music that was used is reused materiel from older movies and it had been just changed up for the setting and theme of the movie. the first part of the script was too dark for the younger viewers and had to be changed so Walt Disney took over the production team and told them what he wanted it more friendly, live, and funny. Walt Disney hired a man from a band to play Baloo. Harris (the singer) didn't think he could do it. once the actors were found animators started change the animations to look similar to their actors, Disney wanted the characters to carry the film in a creative way. he also cut out characters to make the story line more clear. the songs were created early in on in the development process. The most vital part of the process of making the movie was when Walt Disney took over because he wanted to change the ways his movies were making money and overhaul wants going on as from previous films he wasn't making to much profit of it so he wanted to change it and i think if he didn't step in and change it the movie wouldn't be as successful as it is today.