the advertising for both movies were very different as the 1967 consisted of animation and bright contrasting colours and looks very friendly clearly indicating that its a children's movies with the colours and lay out. Where as the 2016 version is more realistic in graphics and more darker rather than the bright colours on the 1967 poster ,also in the 2016 poster you can see all the characters in the movie and you can also see the main plot as Mogli is holding a torch in his hand showing it to king Loui. the main plot behind jungle book is the Mogli creates the forest fire with the torch. also in the 2016 version the characters are all looking at Mogli in a more curios way rather then in the 1967 version when you only see 3 characters and it doesn't give you much to view.
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